The NFL advertised a Senior Manager, Content Partnership position on LinkedIn last week.
The NFL is trying to expand its gaming offerings, which might lead to a metaverse-based gaming relationship with The Sandbox, Decentraland, or Enjin Network. Given that the new hire’s job description asks explicitly for augmented reality and virtual reality (AR/VR) experience, that’s highly likely.
Furthermore, the NFL highlighted NFT experience several times in the job post, implying that the league is looking to replicate the NBA’s NFT windfall since launching its Top Shot project with Dapper Labs.
The most obvious reason for this 180-degree shift from the NFL’s previous policy, which prohibited all teams from actively working with any crypto-related projects, is the possibility for new revenue streams and the expansion of the NFL into a genuinely global brand. As a result, the NFL issued an email to all 32 of its teams in August that included this piece.
Many celebrities, including Eminem and Justin Bieber, have bought into the growing NFT hysteria, with Eminem and Justin Bieber acquiring Bored Apes. However, it looks that Kanye West, an American rapper and record producer, is not pleased with the attention.
West will not be acquiring a Bored Ape or any other NFT for the time being. On Monday, the artist resorted to Instagram to criticise the digital collectibles market.
Last month, the leading NFT marketplace, OpenSea, generated a total of $5 billion in income, which was split across the Ethereum and Polygon blockchains. The sales in January shattered the previous high of $3.4 billion achieved in August 2021.
The Compliance Hub has been launched in the Sandbox virtual environment by Astra Protocol, a cutting-edge legal and compliance layer that gives unrivalled assurance to public blockchains.
According to the team, the new Compliance Hub will provide metaverse users with a decentralised compliance layer that includes Know-Your-Customer (KYC) and Anti-Money-Laundering (AML) functionalities.
Astra’s services are designed to assist customers in overcoming challenges with identification while also protecting them against rogue accounts.