McDonald’s prepares for McMetaverse Restaurants


McDonald’s, the famed American food brand, appears to be preparing to enter the Metaverse by registering ten trademarks in the virtual realm.

Gerben founded Gerben Intellectual Property tweeted McDonald’s filed a trademark registration on Feb. 4 that included ideas for a virtual restaurant with real and virtual goods, as well as operating a virtual restaurant with home delivery.

The restaurant chain will be able to give downloadable multimedia assets for artwork, music and video files, and nonfungible tokens based on the application (NFT).

McDonald’s also submitted a trademark registration for its McCafe brand. In an effort to expand its brand into the Metaverse, the golden arches have teamed up with bakery and café giant Panera Bread.

Zynga (ZNGA), the San Francisco-based game producer best known for its FarmVille and CSR Racing franchises, has revealed intentions to deliver its first blockchain and NFT-based games this year.

Last year, the billion-dollar game studio made headlines when it named gaming industry veteran Matt Wolf as a Vice President for Blockchain Gaming to manage the company’s foray into the nascent industry.

OpenSea has generated over $1.3 billion in total volume in the last seven days, keeping pace with January’s total volume of $5 billion. However, the total number of active users has dropped by more than 30%.

As a strategy to combat centralized social media platforms, Aave (AAVE), a decentralized finance lending company, developed the Lens Protocol ecosystem on the Polygon (MATIC) blockchain.

Bitcoin (BTC) has risen to around $44,000, implying that the decline may be ending. However, the price may not rise in a straight line to the all-time high. Bitcoin’s fair value, according to analysts, is around $38,000, with four times the volatility of gold.

The United Nations (UN) is launching its first-ever women NFT showcase at its headquarters in New York to commemorate International Women’s Day this year.

On Mar. 8, the Ethereum NFT series Boss Beauties, which focuses on women, will present a one-of-a-kind collection dubbed Boss Beauty Role Models. The event will highlight the excellent influence that NFTs can have in the NFT market.

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